Haagen-Dazs ice cream has launched a new campaign to help honey bees. Appealing to our selfish instincts, they point out that bees are essential to many of the wonderful foods we eat, including ice cream. When people eat flavors like Vanilla Honey Bee Ice Cream, Haagen-Dazs is donating money to support honey bee and sustainable pollination research.Of course, advertisements like the one I saw today are helping raise awareness of the honey bee crisis. They are also landscaping their headquarter with bee-friendly plants like jasmine and rosemary. In addition, they've created a "bee board" of experts and providing educational materials to schools.
Related to this blog and my dissertation, the company is giving employees flower seeds to plant bee-friendly gardens in their yards as well as sponsoring volunteer days where employees can help create bee-friendly gardens in their communities. They're also sending employees on public education speaking engagements--along with free ice cream samples.
Help the Honey Bees Website
