Performance Bicycle and the Environment

In Performance Bicycle's latest consumer catalog, the firm highlights their activities to help preserve the environment. They purchase renewable energy credits that 100% offset the electricity they use in the corporate office, distribution centers, and all stores (and they are the first national retailer to do so). They also use recycled paper for their catalogs and flyers, which they claim saves 4,600 tress, 1,610,000 gallons of water, and 7,725 gallons of oil each year. Finally, the provide a commuter incentive program. This program recognizes and rewards employees who take alternative transportation to work, including bicycling, walking/running, public transportation, or car pooling. In the last 12 months, employees reported using alternative transportation methods over 13,700 times.