Sunday, March 8, 2009

ThedaCare's Helping Hearts Program

In Waupaca, Wisconsin, ThedaCare, a community-owned health system, sponsors a "Helping Hearts" employee volunteer program. Initiated in 2003, Helping Hearts allows employees to log volunteer hours at their non-profit of choice (and occassionally helps match volunteers with volunteer opportunities). When the employee meets certain requirements, ThedaCare provides a donation to the NPO. ThedaCare also has a matching grants program for selected organizations.

Based on the comments in the postcrescent.com article, ThedaCare's employees appreciate the ability to be recognized for their work in the community as well as raise funds for their favorite organizations. This is a relatively low-cost, low-investement model for organizations, as the employees are primarily responsible for finding their volunteer opportunities and logging the hours. Because employees can choose their organization, they may be more invested in volunteering. At the same time, the organization gains appreciation from the employees and the community. A drawback is that this model does not provide the team-building opportunities group employee volunteer programs offer.

Postcrescent.com Article

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