CareCredit's Caring Community Program

CareCredit, a division of General Electric and one of the nation's leading health care credit cards, sponsors a number of CSR initiatives, including Give Kids a Smile, InfantSEE, Miracle Ear, FACE TO FACE: The National Domestic Violence Project, Canine Companions for Independence, and the Breast Reconstruction Awareness Fund. Although most of the initiatives take the form of grants to partner organizations, the company also promotes employee volunteerism.

Recently, employees in Southern California participated in the Orange County AIDS Walk held at Disneyland (Anaheim, California). Together, thirty-two employees and family members raised over $7,000 for the AIDS Services Foundation Orange County.

Cindy Hearn, senior vice president branding and communications, reflected, “It feels good to do good. We have a giving team who work at CareCredit — people who believe it is important to help others. As a company, we want to support our employee efforts and make it easy for them to reach out into the community and volunteer.”

In addition to promoting positive affect by helping others and by engaging in physical activity, charity walks can promote team cohesion, assist in networking, and give employees a sense of meaning. I've written more about employee-driven charity walks here.

CareCredit Press Release