The Adopt a Platoon organization was formed to support deployed military personnel. Individuals, organizations, and companies who adopt a platoon pledge to sent at least one care package a month along with cards and letters through the adopt-a-platoon program, though AAP also has other campaigns interested parties can join.
Brookhaven National Laboratory (BNL), a research institution funded primarily by the U.S. Department of Energy, is one organization that participates in the AAP program.
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Photo by Brookhaven National Laboratory. This work is licensed under a Creative Commons Attribution 4.0 International License. |
One of the past activities that caught my eye was completed in 2010, when delegates from the lab attended the Federally Employed Women (FEW) annual meeting in New Orleans. Attendees from the lab, along with some spouses, spent two hours making 335 booms filled with natural material like hair for Matter of Trust to help soak up oil from the BP oil spill.
FEW conference attendees from BNL with the pile of 335 booms they made to help clean up the oil in the Gulf. |
BNL's community outreach activities show the diverse forms social action at work can take and demonstrate that not all activities need to be coordinated by someone in the CSR or community relations department. Any employee with a passion can marshall an organization's resources - human or otherwise - to address a social issue.
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